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2026-06-09 · Fulce Consulting

Garrett Fulce on Why Texas Is Leading the Charge in Data Centers

with Garrett Fulce, Owner — Fulce Consulting

Powering America Podcast episode featuring Garrett Fulce discussing Garrett Fulce on Why Texas Is Leading the Charge in Data Centers — Fulce Consulting

In this "Powering America Podcast" episode featuring Garrett Fulce, owner of Fulce Consulting, the discussion centers on Texas's growing data center industry and its implications. Folse highlights Texas's historical adaptability to new technologies, comparing the current data center boom to past innovations like oil and gas and railroads. He emphasizes the importance of a regulatory environment that balances community concerns with the need for technological advancement, suggesting that Texas's approach could serve as a model for other states.

Garrett Fulce: Why Texas Is Betting Big on Data Centers

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Garrett Fulce: Why Texas Is Betting Big on Data Centers

Texas Embraces Data Centers as Future Economic Drivers

Texas is positioning itself as a leader in the data center industry, with significant investments expected over the next decade. Garrett Fulce, owner of Fulce Consulting and host of the "Seeing Red" podcast, discussed the implications of this trend during a recent episode of the "Powering America" podcast. Fulce emphasized that Texas is on track to surpass Virginia as the leading state for data centers, driven by a combination of regulatory advantages and historical precedents.

Fulce, a Texas native with over 15 years of experience in politics and consulting, highlighted the state's historical adaptability to new industries. He noted that Texas has a rich history of embracing transformative technologies, from the oil boom of the early 20th century to the current surge in data centers. “Texas is a world leader in oil and gas, and we are now seeing a similar trend with data centers,” Fulce said. He pointed out that the infrastructure developed for previous industries, such as railroads for oil transportation, is now facilitating the growth of data centers.

The rise of data centers is not without controversy. Fulce acknowledged that there are mixed reactions from the public, with some residents expressing concern about the environmental impact and resource consumption of these facilities. Data centers require significant amounts of electricity and water for operations, leading to debates about their sustainability. However, Fulce noted advancements in technology, such as closed-loop cooling systems, which minimize water use and even allow some centers to produce potable water.

Despite the concerns, Fulce believes that most Texans are supportive of data center development, recognizing its importance for the modern economy. He pointed out that these facilities are crucial for supporting emerging technologies like artificial intelligence and e-commerce. “Data centers are the backbone of everything we do online,” he said. “Most people understand that.”

Fulce also discussed the regulatory environment in Texas, which he believes is conducive to business growth. Unlike some states that allow extensive public veto power over development projects, Texas provides a framework that allows for community input without stifling progress. This balance has enabled the state to attract new industries while addressing local concerns.

The state's independent electricity grid further enhances its appeal to data center developers. Texas operates its own grid, which allows for fewer regulatory hurdles in adding new power sources. This flexibility is essential as the demand for electricity from data centers is projected to skyrocket. Fulce mentioned that if all announced projects come to fruition, Texas could see a quadrupling of its electric capacity.

Fulce also highlighted a cultural aspect of Texas that fosters innovation and resilience. He noted that the state has a history of attracting individuals willing to take risks and work hard to build something new. This pioneering spirit is evident in the way Texans approach new technologies and industries. “Texas has that kind of ethos that self-perpetuates,” he said.

As Texas continues to embrace data centers, Fulce urged other states to observe and learn from its approach. He emphasized the importance of moving forward with confidence while addressing community concerns. “There’s a lesson by example of moving forward with confidence, not recklessness,” he said.

The future of data centers in Texas appears promising, with significant investments and advancements in technology paving the way for growth. As the state prepares to lead the nation in this sector, it remains to be seen how it will balance economic development with environmental sustainability and community needs.

Interview Q&A

Q&A: Garrett Fulce: Why Texas Is Betting Big on Data Centers

Powering America Podcast: Garrett Fulce on Texas and Data Centers

Q: Can you tell us about your background and what you do?

A: I have been working in politics for about 15 years, focusing on campaigns and the legislature. I am a sixth or seventh generation Texan, depending on how you count it. I started a consulting company to advise candidates and entities on messaging in Texas.

Q: Why are data centers a significant topic in Texas right now?

A: Data centers are gaining attention due to mixed reactions from the public. Some people are nervous about their arrival, while others recognize their importance in the modern economy. Texas is positioned to respond to this trend effectively.

Q: How has Texas historically approached major changes, like the oil boom?

A: Texas has a history of adapting to major changes, such as the oil and gas boom driven by the discovery of resources like those in the Permian Basin. The state's investment in railroads facilitated the movement of oil to market, demonstrating a readiness to embrace new industries.

Q: What are the water challenges Texas faces?

A: Texas has significant water challenges due to its size and varying climates. Many population centers are located in arid areas, leading to conflicts over water resources. The state has built reservoirs to manage water supply and flood control.

Q: What is the current state of data center development in Texas?

A: Texas is set to surpass Virginia in data center development within the next decade, with billions in announced projects. These projects will require significant increases in electric capacity, as Texas is already a major energy consumer.

Q: How do data centers impact water usage?

A: Data centers consume water for cooling, but advancements in technology, such as closed-loop systems, reduce ongoing water needs. Some centers are even able to produce usable water through their processes.

Q: What are the public reactions to data center development in Texas?

A: Reactions vary, with some people expressing concern about new technology and its impact on their communities. However, many recognize the importance of data centers for modern infrastructure and economic growth.

Q: What lessons can other states learn from Texas regarding new technology?

A: Texas has developed a regulatory structure that allows for community input without granting veto power to any single group. This approach balances the interests of property owners with the need for progress.

Q: How does Texas's energy grid impact data center development?

A: Texas operates largely independently from the national grid, which allows for less regulatory oversight in adding new electricity capacity. This flexibility can expedite the development of new power plants.

Q: What cultural factors contribute to Texas's approach to development?

A: Texas has a culture of resilience and self-sufficiency. The state's history of overcoming challenges attracts individuals who are willing to work hard and innovate, fostering an environment conducive to growth.

Q: How does Texas manage community concerns about new projects?

A: Texas allows community voices to be heard in the regulatory process without giving them the ability to halt projects entirely. This balance helps address concerns while still facilitating development.

Q: What is the future outlook for data centers in Texas?

A: The future looks promising for data centers in Texas, as they are seen as critical to supporting advancements in technology, including artificial intelligence. The state is likely to continue attracting investment in this sector.

Q: How does Texas's regulatory environment support business development?

A: Texas's regulatory framework is stable and predictable, which helps businesses plan for the long term. This reliability encourages investment and development in various sectors, including technology and energy.

Key takeaways

  • Texas is a world leader, if not the world leader in oil and gas, both exploration, refining, moving it around.
  • The data center boom is a major focus here in Texas as well.
  • Texas has figured out a way to give those people a voice in the process without giving them the veto.
  • Texas isn't particularly friendly when it comes to the weather or the topography; it can be kinda hostile.
  • Texas has that kind of ethos that kind of self-perpetuates and then it attracts people with a similar frame of mind.

About the guest

garret-fulcne

Garrett Fulce

OwnerFulce Consulting

Garrett Fulce is the owner of Fulce Consulting, a Texas-based public affairs, political consulting and communications firm. A writer, campaign strategist and communications professional, Fulce has advised candidates, businesses, consultants and nonprofit organizations on messaging, crisis communications, public relations and policy strategy. He previously served as Deputy Political Director for Texas Gov. Greg Abbott and has held roles with national organizations including America Rising and Berman & Company in Washington, D.C. Fulce is also a frequent commentator and opinion writer whose work has appeared in outlets such as The Wall Street Journal, Houston Chronicle and RealClearMarkets. Based in Houston, he brings a Texas-focused perspective on politics, economic development, technology and public policy.

Full transcript

Show full transcript
[00:00:00] Recording in progress. Welcome to the Powering America podcast. I'm Bryan Hyde. Today, I'm joined by Garrett Folse. Garrett is the, uh, owner of Folse Consulting and the host of Seeing Red, a Texas politics podcast, also a Young Voices contributor. And, uh, Garrett, great to have you on the program. Uh, before we delve into our topic, which is going to be a little bit about what, uh, other states and localities might learn about data centers from Texas, let's talk a little bit about your background, who you are, and what you do. Yeah. So I've been working in politics on, on the campaigns and in the legislature and, you know, in DC f- uh, for my entire career, so for about 15 years now. Uh, born and raised Texan, sixth, seventh generation, depending on how you wanna count certain things. Uh, if you wanna get into that, but it skipped a generation at one point on one side, but I have it on the other, so it depends on how you wanna count it. I think the seventh. Um, [00:01:00] and, you know, just been a Texas politico for the past few years. I started the podcast, uh, started the consulting company where I, you know, advise people, uh, candidates, uh, various entities on, you know, how to get their message across in Texas. And you know, I, I wanna preface our discussion today with the idea that right now data centers are on a lot of people's radar screen, um, and there's a lot of mixed, uh, reactions. Um, some people are very nervous about data centers coming in. Um, I think a, a massive center was just announced in Utah that had, uh, you know, people almost up in arms over it, so a lot of different reactions. But the reason we have you on the Powering America podcast here today is to talk about, uh, Texas and how Texas either is or, or should respond to, to data centers. And, and, and first we have to understand a little bit about the history of Texas. Um, you know, data centers are, I- as I understand it, the [00:02:00] next kinda big thing to come along in terms of they are gonna be a part of our world from this point moving forward. Talk to me about some things in Texas' past that, uh, that likewise were, were world changing. Sure. I mean, obviously Texas is a, a world leader, uh, if not the world leader in oil and gas, both exploration, refining, uh, moving it around, uh, largely due now to the Permian Basin, but also because of other basins that were discovered earlier, like Spindletop in, uh, the, near the Beaumont area. And that boom, really, and that exploration was made possible by railroads that had been, you know, been crisscrossing Texas for, at that point, 30-ish years, uh, because of massive cattle drives and getting ex- uh, agricultural products to market, uh, and also just being where it's gra- geographically situated. So Texas had invested [00:03:00] One of the companies had invested in railroads throughout Texas, and when the oil boom happened in Texas, it was really easy to get cheap oil to market on the East Coast. Uh, so Texas was ready, willing, able because it had that railroad network to then move the new product on. And in a lot of ways, the data center boom, and then also a, a part of that is also the, the kind of the microchip, uh, reshoring that's happening because of the CHIPS Act and because of other legislation, uh, is a major, uh, focus here in Texas as well. There's a lot of, a lot of different companies coming to Texas to manufacture and then to, uh, use those manufacturing in, uh... sorry, in data centers. And talk to me about, uh, water. When, when, when people were settling Texas- Sure ... as, as Texas was becoming, you know, the republic that it is, um- Talk to me about how, how they, they approached their, their water problems.[00:04:00] Not, not exactly a place where, where there's a ton of water, is it? No. So Texas, uh, the, the depictions of Texans are pr- of Texas are pretty accurate where it c- it can be really dry. Now, East Texas is very much like the rest of the s- the, the qu- the traditional South in that it's humid and there is a good amount of rain, but Texas is massive, as everyone knows. And but a lot of the population centers are on that edge, so there's a lot of population where there isn't water. So there have been constant water fights in Texas, and part of that water fight's come to the fact that we have to dam the rivers in order to build reservoirs, what we call lakes. There... We only have one l- real lake in Texas, and we share it with Louisiana. Um, and so all the rest of them are manmade reservoirs. So those are done for two reasons. One is water, but a big portion of that is flood control because when it rains in Texas, it really rains. I mean, we've had stories in the past year of major flooding in Texas, uh, on a [00:05:00] river that's does... in a part of a river that is undammed. So, um, those floodwaters ripped, you know, m- carved Texas, and we had to figure out a way to keep that water. And that water fueled the booms that came because of oil and gas, because of cotton, because of, uh, railroads, because of whatever else has happened in Texas over the past 150 years. All those things have occurred because we had to end up finding water to f- to f- to, uh, was it thirst those people, to get those water people, uh, their... drinking water, I guess. Keeping those people hydrated. So I, the reason I ask you this, I want to set the stage for, for talking about, uh, data centers, the point being that, uh, Texans have built in the past, and, you know, for, for, you know, the dams and, and things that came along, the, um, oil and gas production, the railroads, um- Texans found a way to build and make it a part of who they [00:06:00] were. Now let's talk about, uh, data centers. I, I assume you're probably seeing some of the same back and forth that's happening in other parts of the country. Um, first of all, let's, let's talk a little bit about, uh, the prospect. Are there, are there plenty of data centers coming to Texas and, and what's the reaction of the people there? Yeah. So currently Virginia's the leader when it comes to just number of data centers built by whatever metric is being used, I guess a number of servers versus buildings. Uh, Texas, when you account for things that have been announced, both in Virginia and Texas, will take the lead sometime in the next 10 years with billions upon billions upon billions, probably close to trillions now, in, um, announced projects. Those announced projects, if they all come on board, would require an additional... w- would, would require quadrupling the amount of electric capacity, uh, in Texas, which is [00:07:00] possible. Uh, Texas, uh, is also, I believe, 'cause I know we're bigger than California, I believe we're the biggest energy consumer in the country. Uh, but it probably isn't even close. So, you know, they are da- they are electric- electricity hogs. They're also, to a certain degree, water hogs, because it takes water to cool these massive centers down. Now, technology's come a long way since these centers first started popping up, and a lot of them now, uh, have what's called a closed loop technology. So they do a one-time pull of water, and they don't have to pull in that much water o- on an ongoing basis because it's in a closed loop. The water doesn't evaporate out of the system. It's able to, you know, cool down the server farm, then lose its heat somewhere else and vice versa, or, and just keep that cycle going. Uh, so water's less of a concern if, if that closed loop technology is on board. But there are also technologies now where that, uh, there... some of these p- uh, data [00:08:00] centers are able to produce more usable water than they take in, and that's because they are a- they don't have to use, you know, water w- uh, from the utility that's ready to be drinking. It doesn't have to be... they don't have, they don't have to have drinking water. Um, so they can, because of that process, they can turn some of that water into potable water or water that's more able to be quickly used for drinking by, down downstream. So these are all considerations that are being taken and, you know, the reaction to it is this kind of... the same thing you're gonna get from people all the time, where you're gonna have folks who are scared of new technology, who want things just to stay the same and they're kind of however they were and just everything's gonna just be okay, um, mentality. But So that's where a lot of the stuff comes from. Then you have people who are just anti-big business or anti-technology for whatever reason, and they look for then an excuse to stop the policy that they [00:09:00] want to ta- you know, that they want to, to stop. Um, so, you know, you have that kind of weird coalition. I call it, I call it a farriers union 'cause farrier, farriers are the ones who, uh, sh- shoe horses. Right. Uh, and there's the horseshoe theory of the far right and the far left coming together on certain things. So any time the far left and the far right are coming together, I call it a farriers union. Um, so you have that kind of group of the, the fringes coming together to, to push back on this, and I think it's... You know, most people are okay with it. Uh, they don't want it to be next to their house necessarily, but they understand or they're starting to understand that this stuff isn't just the backbone of AI, it's the backbone of everything. All of our storage, video conferencing, e-commerce, everything to do with the modern internet and the data that it requires is because of these data centers, and that's why... I mean, I think I saw the other day that Meta is, like, fully, like, betting on, [00:10:00] on this to the, to the point where, like, their executives won't be taking compensation unless they hit certain benchmarks that they think are gonna come about because of AI, uh, and because of the data that is fueled by it. So, you know, these are... That's where these people are, the people with the... It's for people who are putting their big money on it, on a... And they're betting that, uh, this is going to be, like, the, the future. And I think that it's, you know, prudent for, for states where possible to if not outright facilitate, at least not hinder, uh, that development. And, you know, a lot of this development happens in unincorporated areas, uh, w- so they're not in the cities, kind of out in the country. Uh, so people out in the country don't want, you know, their life disturbed, but you live out in the country because you don't wanna have restrictions on your property either. So, you know, like, there's pros and cons to not having those, those restrictions. Well, yeah, and it sounds like it's not necessarily Luddites, you know, that are, they're anti-technology, but, but [00:11:00] there's some quirk of human nature that's like, "Ah, new. I don't understand this, and therefore I'm suspicious of it," or, uh, you know, something along that line. And, and so they, they can't really sign on, on board. Um, what have you seen that, uh, has, has given you, um, the most solid footing to say, "You know what? Let's lean into this. This i- this is a good thing, and this is something that's, uh, that's gonna be with us, you know, moving forward"? I see it... Uh, there's not one thing that I've seen except for just the explosion of the, the use Of AI on the corporate side of things. Um, you know, people talk about how they may not use it pr- that much, um, but when I'm looking at kind of passive conversations with folks, uh, outside of a corporate context or people who are talking about what they do at work, if I, if you actually ask them how they're using an AI at work or just to do stuff, [00:12:00] it, it's everybody, and they're doing it to one degree or another, and it's a, it's usually a lot more than they think, um, when you get really start actually having a conversation about it. They may not, they may not have ChatGPT doing all their work for them, which is probably wise, but they are using tools along the way that are gonna, that are w- are working off this backbone, and I see it as this is going to be... It's a, it's a massive step in efficiency for a lot of work product, um, being able to be generated that it's going to be similar in my mind. It's similar in my mind in scale and scope, uh, to just what the Industrial Revolution, um, did to, you know, eight- 17, 1800s, the Western world, um, in that there's that much efficiency gains, uh, on kind of thinking creative work, uh, that we just never really were able to do [00:13:00] with an assembly line type thing before. Now we're w- th- with, with generative AI, AI and other tools that are being derived from it, like I th- I'm starting to see that. I think it's a worthwhile bet, and a lot of other people are ma- making that same bet. Well, and, and from what you had mentioned earlier, it sounds like this is historically when something comes along, whether it's transmission lines, whether it's pipelines, reservoirs, you know, railroads, whatever, th- there are the skeptics, there are the naysayers, and, and probably when the next big thing comes along you know, after AI, there will still be that. But let's talk about, uh, Texas in particular seems to have, have found a way to, to make these things work and, and I'd, I'd love to explore what are some of the lessons that, um, other states could learn from how Texas has, has approached those objections to, to new technology coming along and, uh, what, where's a good place to start? It comes, or, or a good place to start on, on, [00:14:00] um, I would say generally a lot of it comes to the culture of figuring it out. Like we talked about the dams and the w- water problems in the, from the past, but Texas is at the forefront of those transmission and pipeline fights. And because of that, we have a regulatory structure that takes into account homeowners, uh, property owners, and affected communities without giving them a veto So there's a realization that some people will be impacted one way or the other. I don't... If somebody's, has a direct impact, I'm not going to say that they're wrong to be against it because, I mean, that's a different thing than the whole of a policy. And Texas has taken that, that lens of, uh, giving them a voice, allowing them, those folks have a voice, and some things have been, have been, um, killed or, uh, c- things have had to move. Uh, I think [00:15:00] two examples come to mind, both having to do with trains. Uh, a high-speed rail project has been in the works for, uh, like in a lot of places for a number of years. It got some, m- made some ground in the past couple decades and then, uh, uh, people along the route in the kind of between Dallas and Houston were able to have effectively, I believe, killed it for the s- for the time being. Uh, similarly in Austin, they passed a massive, what they call Project Connect bond, um, like several, several billion dollar bond that largely included a new, uh, light rail, commuter rail system that goes through downtown, and they've... The- there's been community pushback even since that bond passed, um, to a routing. And some routing got, has been pushed around, um, and a good chunk, about, I think, 30 to 50% of that rail is currently not being pursued because of how it would impact certain communities, uh, along the, along the route. So that's one way, is you have to... [00:16:00] Like, unlike California, which gives a veto to basically any group, rather they're, uh, where they can give standing to basically anybody to bring a lawsuit, uh, that can put these kind of projects on hold for indefinitely, uh, Texas has figured out a way to give those people a voice in the process without giving them the veto, and I think that's a, that's probably the biggest thing. Uh, the other major thing that should go un- that should be said is Texas isn't on the na- international grid, and so has less regulation when it comes to putting electricity, new electricity onto its grid. That isn't to say that it has no regulation from the feds, but it has less when it tank- when it take- when it comes to putting stuff on it, and that's important when you're talking about n- just reducing the number of permits necessary to get a new power plant up and running. It sounds like there's a generational dynamic at work here, too, in that, uh, the people who first came to Texas as well as the people who continue to come to Texas and are, are, uh, you know, have built it up [00:17:00] over, over the last couple hundred years, um, they, they seem to have an attitude of, uh, they didn't come there because everything was, was done for them and, you know, it was a comfortable, cozy place to, you know, just rest. They came there determined to, to make something of it and, uh, in other words, they're, they're not afraid of, of doing the work of building. Yeah, Texas isn't particularly, like the state of... Despite Texas meaning the word friendship in, uh, a Native American language, uh, it isn't a particularly friendly, uh, domain when it comes to the weather or the, uh, the, the top topography or anything like that. Uh, it can be kinda hostile with the heat and hurricanes and tornadoes and, uh, uh, the hail storms. Um, it's a hard place to scratch out a living, but there's a lot to, there's a lot to be gained. Uh, so people always kinda looked who got here, saw that there was, that there was stuff to be gained, but it was gonna be a hard, hard row to [00:18:00] hoe. And y- like, so like you said, uh, Texas has that kind of ethos that kind of self-perpetuates and then it attracts people with a similar frame of mind, plus the people who grew up here and have it from, you know, growing up in it. So yeah, there is kind of a, like, don't tread on me, like, come and take it a- attitude that just permeates the mentality of the, of the folks here for the most part. Now, like every place, we're gonna have our naysayers and our, and our kind of people who are trying to pull us to do, do things the way they want, want, do things the way they want you to. Uh, but I think largely speaking, we've set up a regulatory environment that's predictable, that businesses can rely on that, you know, whether how stringent it is, like, there are... Actually, Texas isn't rated as a particularly deregulated state. It just doesn't change its regulations all the time. So businesses are able to know what the regulations are going to be. [00:19:00] Uh, and when they sign a deal that's gonna take place in 5 to 10 years, those deals end up happening because there hasn't been a million different changes to the laws or regulator or whatever in that intervening, intervening time period. So Texas is able to continue building. Well, it sounds like, uh, there's, there's a lesson by example of, uh, moving forward with confidence, not recklessness, but confidence and, uh, you know, a- addressing- Mm-hmm ... the new challenges as they arise. I can only hope that, uh, other states are watching Texas's example and, and, and may take a little bit of courage and confidence from that. Yeah. I think, I think other states should always look at T- a Texas example, but I think, like you said, it, it's with confidence. It isn't with, you know, reckless abandon. Um, but the folks who built this state, some of them did have reckless abandon, and they took that risk, and the ones that survived to tell the tale- were the ones that, you know, you know, we kinda look to, uh, to, in some [00:20:00] regard. So there is, you know, there's moving forward and there's sometimes you gotta have those people who are going to be a trailblazer, and Texas has never had a problem blazing trails. Again, we're talking with Garrett Folse. He is the owner of Folse Consulting. He's also the host of Seeing Red, a Texas politics podcast, and a senior contributor at Young Voices. And, uh, Garrett, thank you so much for joining me today on the Powering America podcast. Thanks for having me, Brian

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